Imagine finally having a brand that tells your story.
AND captivatING hearts along the way
Yup, it IS possible.
Does your branding feel a little bit like wandering through uncharted territory?
Between starting a business and figuring out all the legal stuff, posting consistently on social media, copywriting, keeping up with your email list, and learning how to pay taxes... on TOP of serving your clients and doing what makes your soul sing - branding and web design can sometimes be put on the back burner. There is no roadmap for running a business, and you may be feeling like you don’t know where to invest your energy, and hard earned dollars. (I’ve been there!)
Is your DIY brand not cutting it anymore?
Maybe you started out with a DIY logo you purchased from Etsy or Creative Market. Maybe you paid a friend of a friend $20 to design something for you. Or maybe, you’re just feeling like you’ve outgrown your current branding and you’re looking for something that feels authentic to you and your story. Something that can grow with you.
You’re tired of being inconsistent with your branding, trying out a new font or color palette every other week. You’re struggling to bring your vision to life, or maybe you’ve just given up on it entirely. You feel embarrassed to send potential clients to your website.
I can help you fix that.
Hey you!
I see your offbeat, wildly unique, and adventurous spirit.
AND I’D LOVE TO HELP CHANNEL THAT INTO YOUR VISUAL BRAND IDENTITY
01. Brand Strategy
Here at Elkdale, we believe in starting every brand design project with strategy. This allows us to thoughtfully design a brand for you that not only looks great, but will serve your business for years to come. We like to think of brand strategy as a roadmap - it will clarify your vision on where you want to go, so you can get there sooner. We want to know your business inside and out, your story, and everything that makes you unique.
Our brand strategy process includes a detailed questionnaire, and an optional 1:1 strategy call where we’ll get to the root of WHY you do what you do. Together, we’ll uncover things like your vision, mission statement, values, target audience, industry peers, messaging, personality, and more. You’ll walk away with a beautifully packaged strategy that will serve you for years to come, and clarity on your brand’s purpose. (Aka, the most important thing in our mind!)
02. Brand Identity Design
Once your brand strategy is complete, the magic begins! We start with a vision board and creative direction for color and typography, before we dive into the design process. We don’t believe in designing “just a logo,” for our clients, but on the flip side, we want to provide a holistic brand experience for your business and your clients.
We customize our packages based on your specific needs, but these typically include multiple logo iterations, complimentary graphics and illustrations, typography recommendations, colors, patterns, and brand collateral of your choosing. You’ll be left with a complete visual brand identity that not only looks beautiful, but is rooted in strategy.
03. Squarespace Web Design
Your website is your home on the internet. If you feel embarrassed to send potential clients to your current website, we’re here to help. We offer standalone brand design, OR, brand, and web design. Our recommendation is to always go with brand and web if it’s within your budget, as this is a surefire way to ensure that your brand is brought to life cohesively across all platforms.
Our website platform of choice is Squarespace - and we can’t hype it up enough. It’s incredibly user-friendly, which means you won’t have to call us up any time that you need to make a change. But it’s also extremely customizable, which allows us to design a website for your business that is completely unique to you. We are trained in coding, and also a Squarespace Circle member (which means you’ll get a longer trial, AND a discount on your membership!)
A beautiful website that actually converts, and confidence in sharing your URL with the world? That’s a win-win in our eyes.
Frequently Asked Questions
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We create custom packages for all of our inquiries, meaning that all projects are quoted at a custom price based on your specific goals and needs. Most investments start at $2,000.
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A deposit is required up front to secure your spot on our schedule. After that, you will have the option to pay the remaining balance in full at the end of the project, or we will customize a payment plan to fit your needs. All payments are based on dates, not deliverables.
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Yes! We want to help as many people as possible, and we understand that it can be hard to put down thousands of dollars all at once. We do require a non-refundable deposit, but after that we can customize a payment plan based on your needs and schedule.
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Timelines vary based on the project, but branding and web typically take at least 8-10 weeks. We take on a limited number of projects each month in order to best serve our clients, and work with specific project timeline needs.
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While I am comfortable with most website design platforms, the answer is pretty simple - no. I only design in Squarespace, and my reason for this is that I believe it is the best option for most business owners. It is easy to customize, creates beautiful, optimized, websites, and is the most user-friendly of all platforms.
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It is very important to me that you are happy with the work we provide to you. My briefing process ensures that cases like this are extremely rare, but if for any reason you are not satisfied with the quality of the work, I will revisit the brief with you, check that we agree on it and ensure that all problems with the work are resolved. Our packages also include multiple rounds of refinements to ensure you are 100% happy with the final product.
While we can design in a wide range of styles, when inquiring to work with Elkdale, we expect that you have taken ample time to review our work to ensure that our style resonates with you!
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I do my best to respond to all emails within 24-48 hours. While I primarily work during the day from 9-5, there are also instances where I am working late into the night, and may not catch up on email until then. I will never expect you to respond at night, on weekends, or holidays. I try to find a balance between communicating, and limiting my daily email usage so I can focus on doing the deep work that is required for brand design.